Discover What Gen Z is Saying About the 2020 Presidential Election

Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in Gen Z.

This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information.

As we continue our Conversations with Gen Z series, we asked about politics and the upcoming presidential election. In this report, you will learn more about this generation and:

Their intentions TO VOTE and GET INVOLVED in the election in other ways.

How they will INFORM themselves about candidates and political issues.

What INFLUENCING factors will potentially shape their voting decisions and political opinions.

DOWNLOAD THE FULL REPORT


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Their time has come and they are embracing the opportunity!

We have a very vocal and active generation just waiting for this moment to have their voices heard.

This is the first election in which Gen Z will be able to make a real impact and contribution to the election conversation.

This group strives to be super-well informed and to stay on top of the issues as they evolve in the pre-election period.

 

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VOTING INTENT

95% of registered Gen Z college students plan to vote this upcoming election.

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ACTIVE LEARNING

71% actively try to learn about and understand both sides and opposing views on important political issues

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UNBIASED INFORMATION

75% believe it's hard to find informative sources that are unbiased. 

 

  

As we approach the upcoming 2020 election, Barnes & Noble College surveyed 1,500 Gen Z college students nationwide to get an initial snapshot of their attitudes and behaviors around election voting. They shared their thoughts on how they learn about presidential candidates and what political issues were most important to them.

 

Download Conversations with Gen Z: The 2020 Election to learn more about this vocal and activist generation.

You will receive the report in an email upon submission.

CONVERSATIONS WITH GEN Z: THE 2020 ELECTION