CONVERSATIONS WITH GEN Z®:
THE 2020 ELECTION 
SECOND EDITION

Get inside the hearts and minds of Gen Z college students as the 2020 Presidential Election draws near.

This report marks the second in our election series. Barnes & Noble College first spoke with Gen Z college students in May of 2019 when the Democratic primary season was underway. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.

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In this report, you’ll learn how Gen Z views the 2020 election and their...

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VOTING BEHAVIOR

Their intentions to vote and how they will vote

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ACTIVE LEARNING

How they inform themselves about candidates and political issues

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DECISION MAKING

What factors are influencing their voting decisions and political opinions

Download Conversations with Gen Z®: The 2020 Election Second Edition to learn more about this vocal and activist generation.

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